Luxury Brand Management for Real Estate Agents
Ibiza 20 to 24 March, 2023- English / early bird price 735 euros (until September 2022)
Course Content
The course will focus on presenting, illustrating and discussing the specific rules of luxury brand management for the
hospitality industry.
Your class activities will include presentations from the tutor and from guest speakers, case studies, workshops and participants groups’ presentations.
Each session will develop a specific aspect of designing concepts for the short stay rental business:
01
STRATEGY
02
BRANDING
03
COMMUNICATION
04
TRENDS 2024
What Makes This Course Special?
Credential Delivered
Variety of Learning
Global Networking
Who Should Attend?
This course is particularly designed for real estate agents and property managers with minimum 2 years of professional experience in the hospitality industry and a good understanding of marketing fundamentals based on prior work experience.
Learning Objectives
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Luxury brand foundations and hospitality fundamentals
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Luxury and sustainability in the hospitality industry
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Social media and digital marketing strategies
-
Generation Z and other market segments
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Copywriting Guide for the Vacation Rental Business
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How to improve Guest Experience
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Discover new apps and software to manage properties
-
How to build your network
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Vacation Rental Business after Coronavirus
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New consumers trends for 2024
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Consumer Behaviour and marketing strategy in luxury segment
CONTACT US
If you have any questions or would like to have a chat about this programme and how it could benefit you or your organisation, please get in touch with the programme advisor at this email: