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Image by Christopher Gower

Luxury Brand Management for Real Estate Agents

Ibiza 20 to 24 March, 2023- English / early bird price 735 euros (until September 2022)

Course Content 

The course will focus on presenting, illustrating and discussing the specific rules of luxury brand management for the

hospitality industry.

Your class activities will include presentations from the tutor and from guest speakers, case studies, workshops and participants groups’ presentations.

Each session will develop a specific aspect of designing concepts for the short stay rental business:

Image by Michael Surazhsky









What Makes This Course Special?

Credential Delivered

Variety of Learning

Global Networking

Who Should Attend?

This course is particularly designed for real estate agents and  property managers  with  minimum 2 years of professional experience in the hospitality industry and a good understanding of marketing fundamentals based on prior work experience.

Learning Objectives

  • Luxury brand foundations and hospitality fundamentals

  • Luxury and sustainability in the hospitality industry

  • Social media and digital marketing strategies

  • Generation Z and other market segments

  • Copywriting Guide for the Vacation Rental Business

  • How to improve Guest Experience 

  • Discover new apps and software to manage properties 

  • How to build your network

  • Vacation Rental Business after Coronavirus

  • New consumers trends for 2024

  • Consumer Behaviour and marketing strategy in luxury segment


If you have any questions or would like to have a chat about this programme and how it could benefit you or your organisation, please get in touch with the programme advisor at this email:

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