Luxury Brand Management for Real Estate Agents
Ibiza 20 to 24 March, 2023- English / early bird price 735 euros (until September 2022)
The course will focus on presenting, illustrating and discussing the specific rules of luxury brand management for the
Your class activities will include presentations from the tutor and from guest speakers, case studies, workshops and participants groups’ presentations.
Each session will develop a specific aspect of designing concepts for the short stay rental business:
What Makes This Course Special?
Variety of Learning
Who Should Attend?
This course is particularly designed for real estate agents and property managers with minimum 2 years of professional experience in the hospitality industry and a good understanding of marketing fundamentals based on prior work experience.
Luxury brand foundations and hospitality fundamentals
Luxury and sustainability in the hospitality industry
Social media and digital marketing strategies
Generation Z and other market segments
Copywriting Guide for the Vacation Rental Business
How to improve Guest Experience
Discover new apps and software to manage properties
How to build your network
Vacation Rental Business after Coronavirus
New consumers trends for 2024
Consumer Behaviour and marketing strategy in luxury segment
If you have any questions or would like to have a chat about this programme and how it could benefit you or your organisation, please get in touch with the programme advisor at this email: